International Reggae Artist @ChronixxMusic Becomes Face Of #Adidas SPEZIAL SS17

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Promo Images - Chronixx x Adidas SS17

Adidas Launches It’s SPEZIAL Spring Summer ’17 Campaign featuring Reggae superstar, Chronixx…

The international reggae singer superstar, currently preparing for his spring North American tour recently linked up with the Worldwide brand Adidas for a short film which puts him as the new face of the SPEZIAL Spring Summer ’17.

Promo Images - Chronixx x Adidas SS17

While Adidas has deep roots in the culture and have long invested in the athletes of the island the sportswear brand in Jamaica is giving fans an insight into the world of roots and culture through its local artiste, Chronixx.  The film explores the “roots of culture,” on the island of Jamaica Adidas continued..

“The roots that allow life to connect to the source. adidas has long been connected to Jamaican culture through the roots of music and love of football, the beautiful game. All these connections are close to Chronixx’s heart.”

Chronixx and his peers are creating something that has echoes of the past, but is reinvented into something entirely new – a philosophy that is shared by adidas SPEZIAL.

Look out for The Adidas SPEZIAL collection later this Spring/Summer

Promo Images - Chronixx x Adidas SS17

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