@KanyeWest Featured #KimK In #Wolves Music Video As #Balmain Ad Campaign Because Why Not

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Why not put Kim in another music video. Especially when it’s for Balmain.

The West’s recently teamed up with the International designer Balmain for the high-fashion ad campaign.

The seven-minute music video of the release single (previously performed on SNL) featuring both Sia and Vic Mensa, released over the weekend. The release became the first “Hip-Hop” song, music video to be featured in it’s entirety as an ad, and as an ad for a high end designer. The creative director for the brand Olivier Rousteing recreated the campaign for his line after hearing his friend’s album “The Life of Pablo” in order to match it to the music.

Ye made sure that his wife, Kim Kardashian was a main focal point in the video, which also includes appearances from models like Cindy Crawford, Joan Smalls, Alessandra Ambrosio, Jourdan Dunn and Josephine Skriver.

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