The 3-Point Shooter @StephenCurry30 Takes Bold Step W/ @BritaUSA #DrinkAmazing Campaign (#CurryBrita)

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Stephen Curry and brita water

The NBA’s reigning MVP, teams up with one of America’s top Water company.

Brita, for the most is known for their efforts to bring clean, drinkable water to homes across the club and with the recent crisis in Flint, Michigan, Brita is putting Stephen Curry on the front-row with their brand to support clean water.  Curry signed a three-year deal with Brita to endorse the brand’s water filtration products and the benefits of water in general.

For one I’m also excited that Steph made this decision instead of supporting various high brands soda company.

In a statement made through Brita, Steph explains…

“Drinking water is essential to a healthy lifestyle,” said Curry. “Water is my drink. I like that Brita makes tap water taste good, so you don’t need to spend money or waste plastic with bottled water.”

The campaign, which will launch in January, will feature national television spots likely to start airing in March.

“This is an important day for Brita, but also for everyone who has worked so hard to get more Americans to pick water,” said Ed Huber, general manager of the Brita brand. “Stephen Curry is a role model to millions of children and adults around the world. By deciding to work with Brita – and make no mistake, Stephen Curry could endorse any beverage he wants –he’s sending a powerful message that clean, clear water is the right choice for everyone in America.”

The partnership with Stephen Curry is just one part of Brita’s ongoing efforts to get people to pick water. In addition to working with the reigning MVP, Brita is a founding supporter of Drink Up, an effort from the Partnership for a Healthier America and its honorary chairwoman First Lady Michelle Obama to encourage people to drink more water more often.

Along with Brita and Muscle Milk, Mr. Curry’s other endorsement deals include Under Armour, JP Morgan Chase, Degree, JBL and Kaiser Permanente.

Steph Curry Discusses Investments, Michael Jordan & Brita After The JUMP…


NBA MVP and Golden State Warrior Stephen Curry talks about his NBA contract, Michael Jordan, Brita and more with Bloomberg



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